Hook, Line & Tinker launched in October 2017 with a line of modern embroidery patterns and kits using my own original illustrations. My business is a reflection of my values - care for people, respect for the environment, and a deep desire to create something meaningful and real through a shared act of making. I'm grateful for the opportunity to create and share my craft with you.
All of Hook, Line & Tinker’s embroidery illustrations are original and designed by me for beginner stitchers. I focus on creating patterns that are unique and modern in style. The limited colour palette and use of recurring motifs is purposeful - finished hoops hang well as mix-and-match groupings and tell a cohesive story within a theme. Some patterns are easy peasy (Level 1), others are more ambitious (Level 3). But all allow for creativity, experimentation, and calm.
Each illustration is repeatedly rendered through the craft of hand embroidery using a variety of basic, introductory stitches to build texture and a pleasing design. The 100% cotton fabric is cut and prepared by hand, and all finalized patterns are printed onto the fabric in our studio using inks that maintain their integrity during the stitching process.